What Is Search Engine Optimisation & How SEO Works

What Is Search Engine Optimisation (SEO) & How SEO Works

It might be close to rocket science but SEO isn’t as mysterious as lots like to make out.
So here we go – Search Engine Optimisation in a nutshell!

Search engines like to explore certain things either on your website (this is called onsite SEO) or to find information regarding your website pages elsewhere (offsite SEO).
Search engines then use various formulas to analyse large amounts of code and data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.

Optimum SEO then look at your target audience and your competition and “reverse engineer” what search engines would like to see, we then make sure that your website pages have everything in place in the right order and balance, both onsite and offsite. Its pretty simple really.

How Does SEO Works?

Search engines are continuously refining how they rank website pages, and there remain two key elements that are the foundation for successful Page 1 results.

Onsite SEO – your content and website URL infrastructure.

🌏 Targeting the best keyword and keyphrase searches
🌏 Matching existing content to target specific keywords
🌏 Creating new content and imagery to target specific keywords and keyphrases
🌏 Having the ultimate website infrastructure and architecture

Offsite SEO – how your website is referred to, reviewed and linked from other online directories, social media platforms and websites

🌏 Developing a profile of high quality, on-theme incoming links
🌏 Having a relevant and on-going, active social media presence

Then all else is about strategy, techniques and tactics – the search engines look at over 300 “signals” when evaluating web pages, and every year they add over 400 new refinements – so it is key for Optimum SEO to keep your website at the leading edge, as all we do really know is how SEO works!

Organic SEO Keyword & Keyphrase Research

Each day around 25% of the search terms the search engines see, have not been requested before. So, we focus on creating what we call “keyword clusters” – groups of keyword phrases focused around high volume “core” keyword phrases. For example, a core keyword phrase might be “accommodation” and that cluster may include “accommodation New York”, “luxury accommodation” and “boutique accommodation”. Using the latest SEO tools and software, it is Optimum SEO’s job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (return on investment) based on how SEO works.

Matching – Existing and New SEO Content

Optimum SEO’s approach to onsite SEO is to try to match one keyword phrase from each keyword cluster to a single page on your website. Ideally your home page will be focused on your “gun” keyword phrase and your main navigation pages will target your next most important keyword phrases and so on through your web page hierarchy. Often your website won’t already have web pages to target some of the important keyword phrases you will want to target; in these case we work with you to create new pages to reach these terms.

Behind The Scenes – The SEO Code

Not all websites are created the same. Some websites are great and are ideally search engine-friendly, but many we have seen are not. A key part of our role is to assist you and your web developer to ensure that as many pages of your website are correctly indexed and that there are no technical impediments to your online success.

For a preview of how the search engines are currently indexing your website, go to Google and in the search box type site:www.yourwebaddress.com or site:yourwebaddress.com and you will see how many pages have been indexed and how Google is displaying your pages, please then call us if you require some help.

Yes, “look and feel” is vitally important in motivating visitors to explore your website, and in guiding them to act or buy, however, they need to find your website first, that’s a key part of how SEO works.

Offsite SEO Link Profile

Search Engines are starting to consider social media references as important signals about your website and your company in general. It’s not just about having a Facebook, Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content.

Offsite Citation Profile

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognisable to search engines. Although these citations are indeed helpful across the board, they are particularly useful in enhancing your search results in the search engines’ maps and geo-location rankings.

That’s What SEO Is and How SEO Works

As mentioned, everything else is about strategy, techniques, tactics and finesse – the search engines look at over 300 “signals” when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies, that’s also a key part of how SEO works.

Please contact us for more help on SEO for your business website >>

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