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Useful website content should always be at the core of your marketing.
The traditional method of marketing through magazines and TV adverts has been replaced with ‘surfing’. Consumers now look for products or services with portable devices or desk top PC’s with one simple click of a button.
Understanding that the traditional marketing is becoming less effective, advertisers are now realising there is a far better way to market their business, using the latest online marketing trends.
So we now have content marketing, but, what is it?
‘Content marketing is the latest trend to drive a profitable customer result by creating and delivering quality, relevant and up to date content to attract a clearly defined audience.’
Content marketing is now one of the biggest achievements within the global marketing industry. With a UK adult audience of over 70% every month, content marketing now accounts for more than 20% of all marketing budgets and this figure is set to increase within the next 12 months.