Want to reduce your bounce rate, but what does that actually mean?

Want to reduce your bounce rate, but what does that actually mean?

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone.

For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put together a quick-fire guide to help you become a bounce rate aficionado.

Read more: https://www.searchenginewatch.com/2019/11/08/reduce-your-bounce-rate-but-what-does-that-actually-mean/