BA (Hons) Marketing with Optional Sandwich Placement/ Study Abroad

BA (Hons) Marketing with Optional Sandwich Placement/ Study Abroad

About the course

Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing skills and stay up-to-date with key trends in the sector.

Course structure

View our indicative course structure here.

Our course, accredited by the Chartered Institute of Marketing (CIM); the leading global professional body for marketers worldwide, enables you to develop key marketing skills and stay up-to-date with key trends in the sector.

This practical and contemporary course has been designed to give the best preparation for a career in marketing, brand development, communications, media or small business and enterprise. It also provides you with the opportunity to study professional CIM qualifications and become Affiliate Members of the professional body.

Course content

The course offers a foundation in business, economics and quantitative techniques and, develops the interpersonal and employability skills necessary for succeeding at work. The study of marketing starts with basic principles in first year and develops in the second year through more specialist modules in marketing such as consumer behaviour, services marketing, strategic planning, product innovation, and marketing for entrepreneurs. The final year offers in-depth specialist study in market research, brand management, global marketing, business-to-business marketing, sales management and communications, among other options. You will also have the opportunity to undertake a final year dissertation and to critically analyse contemporary issues in marketing such as ethics, sustainability and the role of marketing in society. Through the course, you can combine your studies with one of six languages.

The programme is designed to develop you both intellectually and academically. Given Hertfordshire’s successful and award-winning track record as a business-facing and enterprising University, we have designed assignments that allow you to work directly with business clients, to make videos, presentations and pitches, and to prepare detailed plans and reports.

Partnerships and opportunities

As part of our enterprise focus, we give you many options to gain work experience. You can undertake internships during the summer, engage in multiple work shadowing opportunities, and take on a yearlong placement between your second and third year. Our students completed placements with a wide variety of commercial and industrial companies, such as Walt Disney, IBM, Porsche, Toyota, BMW, Body Shop, Rent-a-car Enterprise, House of Commons, Hugo Boss.

The course is taught by a range of staff with relevant expertise and knowledge appropriate to content of the modules taught. Senior academic staff, qualified professional practitioners and researchers enhance module content with relevant up to date trends.

Many students also choose to broaden their horizons through our study abroad programme in second year with one of our partner universities in Europe, North America or Australia. Some combine their language study options with a half year of study in the language home country and then a further half year work placement in the same country. Without a doubt, they come back with excellent skills in a second language in addition to fantastic memories, experiences and career skills.

Study for a Chartered Institute of Marketing Qualification

Students taking BA Marketing degrees are eligible to study for Chartered Institute of Marketing qualifications whilst at university. In the first year, students are given the opportunity to become Affiliate Members of the Chartered Institute of Marketing and study for a first CIM award. Opportunities to gain additional CIM qualifications are offered during the second and final years.

You may also be interested in the following courses: Marketing and Advertising, Marketing with Digital Communications, Marketing with Fashion.

Why choose this course?

5 Reasons to Study BA(Hons) Marketing
The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.
You will get to work on live industry projects using real data and working with businesses and charities across the UK.
The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skills
All students have the option to study abroad and learn or develop language skills to give you an edge in the job market.
You will develop key marketing and communications skills at a leading international business facing University.


University of Hertfordshire, Hatfield

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